Portakal Hearing Center
Information and appointment site for a hearing aid centre
- 2023
- Launched
- WCAG AA
- Accessibility
- Antalya
- Region
Overview
A hearing aid is a purchase people postpone for a long time. What usually makes the decision hard is not the price but the unknown process: how is the test done, how is the device tuned, how long does adaptation take?
The site was built around exactly those questions. The product catalogue was simplified into behind-the-ear, in-ear and rechargeable models, each explained in terms of the hearing loss level it suits rather than technical jargon. A separate "process" section walks through every step from the first test to the final check-up.
Because a large share of the audience is older, type sizes, contrast ratios and touch targets were all set larger than usual. The appointment form was designed to be completed on a single screen with minimal fields, and a direct call button was pinned on every page.
Highlights
- Enlarged typography and contrast for an older audience
- Catalogue simplified by hearing loss level
- Step-by-step process explanation from test to fitting
- An appointment form completed on a single screen
Objectives
- Remove the uncertainty around buying a hearing device
- Make it easy to book before visiting the centre
- Build an interface that is accessible to older users
Solution
- Structuring the process explanation as its own section
- Grouping products by need rather than technical specification
- A pinned call and booking action on every page
- A colour palette that meets WCAG contrast ratios
Approach
- 01Collecting patient questions from the centre's specialists
- 02Accessibility-led interface design
- 03Development and testing with real users
Outcomes
- Repetitive questions asked over the phone dropped noticeably
- Appointments began arriving through the online channel
- The centre can now present its full range digitally
Challenges
- Simplicity that matches the digital habits of an older audience
- Accurate, non-exaggerated language for a health product
- Making technical specifications understandable
Selected Work
Similar projects
Hulusi Kızılkaya Law Office
Corporate website for a law office serving in Antalya, bringing the practice areas, team profiles and client enquiry flow together in one trustworthy structure.
Beauty Salon Appointment System
A system that brings appointments, staff and client records for beauty salons into one panel. Clients book online around the clock while the business manages everything from a single screen.
SipolCRM — Insurance Agency CRM
A CRM that brings client, policy, quote and staff tracking for insurance agencies into one package. Each agency gets its own isolated database, with no subscription or per-user fee.