Prof. Dr. Özgül Düzgün

Someone arriving at an oncologist's website is usually searching right after a serious diagnosis, for themselves or for a relative. What they are looking for is not marketing language but what a given method means, and whether this doctor performs it.

The site was therefore built around its clinical areas. Methods such as PIPAC, cytoreductive surgery + HIPEC, pelvic exenteration, laparoscopic surgery and gastrointestinal surgery, along with gastric, colorectal and oesophageal cancer, each received their own detail page. A patient's relative lands directly on the topic they searched for, and every method becomes separately visible in search engines.

The about section covers the doctor's specialisation history and academic identity, while a separate publications section lists work published in international journals. In healthcare, trust is built on record rather than claims — which is why academic publications sit in the main menu rather than in a footer.

The site was built as static pages so it opens fast with no server dependency. In line with Turkish healthcare advertising rules the language is purely informative, with no promise of outcome and no patient testimonials; the contact section is limited to hospital details and appointment channels.