Anka Yapı & Yalıtım
A 44-page corporate site for an insulation and contracting company in Istanbul

- 44
- Pages
- 15
- Sub-services
- İstanbul
- Region
Overview
Insulation is a service customers usually think about only once something goes wrong: after water gets in, finding the source is expensive. The Anka Yapı & Yalıtım site therefore had to do two jobs at once — present the company as a serious engineering business, and take a visitor arriving from search to the right service page and on to a free site survey request.
Services are split into three main branches: waterproofing, floor coating systems and contracting. Each branch has sub-services with their own pages — foundation, retaining wall, terrace roof and balcony, pitched and industrial roofs, car park and basement, wet areas and water tanks, liquid polyurethane; epoxy, polyurethane flooring, car park flooring, decorative coating; turnkey construction, residential and commercial buildings, factories and warehouses, project management. The split lets visitors find exactly the job they searched for, and gives each sub-service its own page in search results.
The home page opens in the language of the trade: "solid foundations, impenetrable roofs, unshakeable floors". Below it, counters run for 20+ years of experience, 193+ completed projects, 120,000+ m² of insulation applied and 250+ satisfied customers. Reference projects are listed with city, year and service tag; supplier brands such as GRADA, Weber, Sika, Fosroc Saint-Gobain and Hilti appear in a partners section.
Conversion rests on two forms. In the quote form the visitor picks a service branch and leaves a request; the career form accepts a PDF or Word CV alongside the position applied for. Neither submits without KVKK consent. A contact bar with working hours and a WhatsApp link stays available on every page.
The corporate section is divided into about, mission and vision, core values and certificates; the certificates page covers the use of CE and TSE certified materials and offers a downloadable reference catalogue. The blog is split into three categories: waterproofing knowledge, floor coating guides and building tips. An FAQ section answers pre-sales questions about survey fees, warranty and application in existing buildings.
The site totals 44 pages, all exposed to search engines through its sitemap; service, project and blog content is maintained from an admin panel.
Highlights
- Three main service branches and 15 sub-services, each with its own page
- Counters for 20+ years, 193+ projects, 120,000+ m² and 250+ customers
- A quote form with service selection and KVKK consent
- A career application form with CV upload
- A reference project list tagged by city, year and service
- A blog split into three categories, plus an FAQ section
- A sitemap covering all 44 pages
Objectives
- Present waterproofing, flooring and contracting under one roof without blurring them
- Land search visitors directly on the relevant sub-service page
- Move phone enquiries to a free site survey form
- Position the company credibly through its materials and certificates
Solution
- A two-level service tree of main branches and sub-services
- A separate page and sitemap entry for every sub-service
- A quote form with service selection and a 24-hour response promise
- PDF/Word CV upload in the career form
- Partner brands and certificates shown in dedicated sections
- Content maintained from an admin panel
Approach
- 01Mapping service branches and sub-services with the company
- 02Planning the page structure and internal linking
- 03Building the corporate, service, project and blog pages
- 04Wiring the quote and career forms to the panel
- 05Sitemap, meta setup and go-live
Outcomes
- The company gained a dedicated search page for each of its 15 sub-services
- Survey requests arrive structured, with the service branch already chosen
- Job applications are collected through one channel together with the CV
- References, certificates and supplier brands work as pre-sales trust signals
Challenges
- Writing 15 closely related sub-services on separate pages without repetition
- Keeping the menu and internal links manageable across 44 pages
- Keeping technical insulation terms understandable to a prospective client
Selected Work
Screenshots







Selected Work
Similar projects

CHN On-Site Vehicle Inspection
A corporate website for an Antalya company that inspects vehicles wherever they are parked. Services, a three-tier price list, a booking form, dealer applications and panel login in one structure.

Birsen Beauty Studio
A corporate site and online booking flow for a beauty studio in Antalya — the first field installation of the Beauty Salon Appointment System.

GoCOP31 — COP31 Road Status
A bilingual information platform published on behalf of the Antalya Governorship that brings road closures, alternative routes, vehicle restrictions, free shuttle lines and Green Zone venues for the COP31 Climate Summit into one place.

