Anka Yapı & Yalıtım
A 44-page corporate site for an insulation and contracting company in Istanbul

- 44
- Pages
- 15
- Sub-services
- İstanbul
- Region
Overview
Insulation is a service customers usually think about only once something goes wrong: after water gets in, finding the source is expensive. The Anka Yapı & Yalıtım site therefore had to do two jobs at once — present the company as a serious engineering business, and take a visitor arriving from search to the right service page and on to a free site survey request.
Services are split into three main branches: waterproofing, floor coating systems and contracting. Each branch has sub-services with their own pages — foundation, retaining wall, terrace roof and balcony, pitched and industrial roofs, car park and basement, wet areas and water tanks, liquid polyurethane; epoxy, polyurethane flooring, car park flooring, decorative coating; turnkey construction, residential and commercial buildings, factories and warehouses, project management. The split lets visitors find exactly the job they searched for, and gives each sub-service its own page in search results.
The home page opens in the language of the trade: "solid foundations, impenetrable roofs, unshakeable floors". Below it, counters run for 20+ years of experience, 193+ completed projects, 120,000+ m² of insulation applied and 250+ satisfied customers. Reference projects are listed with city, year and service tag; supplier brands such as GRADA, Weber, Sika, Fosroc Saint-Gobain and Hilti appear in a partners section.
Conversion rests on two forms. In the quote form the visitor picks a service branch and leaves a request; the career form accepts a PDF or Word CV alongside the position applied for. Neither submits without KVKK consent. A contact bar with working hours and a WhatsApp link stays available on every page.
The corporate section is divided into about, mission and vision, core values and certificates; the certificates page covers the use of CE and TSE certified materials and offers a downloadable reference catalogue. The blog is split into three categories: waterproofing knowledge, floor coating guides and building tips. An FAQ section answers pre-sales questions about survey fees, warranty and application in existing buildings.
The site totals 44 pages, all exposed to search engines through its sitemap; service, project and blog content is maintained from an admin panel.
Highlights
- Three main service branches and 15 sub-services, each with its own page
- Counters for 20+ years, 193+ projects, 120,000+ m² and 250+ customers
- A quote form with service selection and KVKK consent
- A career application form with CV upload
- A reference project list tagged by city, year and service
- A blog split into three categories, plus an FAQ section
- A sitemap covering all 44 pages
Objectives
- Present waterproofing, flooring and contracting under one roof without blurring them
- Land search visitors directly on the relevant sub-service page
- Move phone enquiries to a free site survey form
- Position the company credibly through its materials and certificates
Solution
- A two-level service tree of main branches and sub-services
- A separate page and sitemap entry for every sub-service
- A quote form with service selection and a 24-hour response promise
- PDF/Word CV upload in the career form
- Partner brands and certificates shown in dedicated sections
- Content maintained from an admin panel
Approach
- 01Mapping service branches and sub-services with the company
- 02Planning the page structure and internal linking
- 03Building the corporate, service, project and blog pages
- 04Wiring the quote and career forms to the panel
- 05Sitemap, meta setup and go-live
Outcomes
- The company gained a dedicated search page for each of its 15 sub-services
- Survey requests arrive structured, with the service branch already chosen
- Job applications are collected through one channel together with the CV
- References, certificates and supplier brands work as pre-sales trust signals
Challenges
- Writing 15 closely related sub-services on separate pages without repetition
- Keeping the menu and internal links manageable across 44 pages
- Keeping technical insulation terms understandable to a prospective client
Selected Work
Screenshots







Selected Work
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