Birsen Beauty Studio
The first customer of the appointment system: website and online booking
- 1.
- Appointment System Customer
- 4
- Steps to Book
- Antalya
- Region
Overview
Birsen Beauty Studio is the first customer of the Beauty Salon Appointment System I built. The project therefore has two halves: the studio's own corporate site, and the booking system running inside it. The flow described on the product's landing page was tested here with real customers for the first time.
On the showcase side, services are listed with their durations: laser hair removal, professional skin care, body contouring protocols such as G5/cavitation + EMSlim + lymphatic drainage, silk lashes, sculpted nails and gel removal. Each service has its own detail page, so the customer sees how long a treatment takes before booking. The team page introduces the founding aesthetician along with the nail and lash specialists — in this sector customers usually choose a person, not a salon.
The booking flow runs in four steps: service, staff member, date and time, contact details. The total duration and price of the selected services update live at the bottom of the screen throughout, so nothing is a surprise at the last step. Available slots are computed from staff working calendars; booked hours are never shown, which makes double booking technically impossible. When a booking is confirmed, the customer receives an SMS.
The site is also connected to WhatsApp, Instagram and Facebook; for a visitor not yet ready to book, a one-tap WhatsApp enquiry stays available on every page.
Highlights
- The first installation of the appointment system running with real customers
- A four-step booking flow: service, staff, date/time, details
- A live basket bar showing the duration and price of selected services
- Slots computed from staff calendars — booked hours are never shown
- A team page introducing each specialist by expertise
- One-tap WhatsApp contact on every page
Objectives
- Take the product off its landing page and into a real salon's operation
- Move part of the phone bookings to the online channel
- Make service durations and prices transparent before booking
Solution
- Merging the corporate showcase and the booking flow into one site
- Surfacing treatment duration on every service detail page
- Preventing bookings with the wrong specialist via service-to-staff mapping
- SMS notification on booking confirmation
- Connecting the WhatsApp, Instagram and Facebook accounts to the site
Approach
- 01Mapping the salon's service, duration and price list
- 02Defining staff working calendars in the system
- 03Building the showcase pages and the booking flow
- 04Field testing with real appointments and go-live
Outcomes
- The product began running inside a real business's daily operation
- Booking stopped depending on business hours and phone calls
- Customers see duration and price before they book
- Feedback from the field fed straight into the product's next version
Challenges
- Adapting the product to one salon's needs without breaking its general structure
- Combining services of different durations into a single appointment
- Making the panel usable by the salon team without technical support
Selected Work
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