- Keşif odaklı
- Approach
- Wix
- Platform
- 2022
- Year
Overview
For lifestyle products, the purchase decision comes from discovery rather than need. The user does not search for a specific item — they browse and like something. So the store's design was built around discovery, not search.
The homepage was structured as a visual feed rather than a category list. Products were grouped by collection and theme, with the image area on each product card kept as large as possible. Social media integration reflects Instagram content into the store feed, reducing the disconnect between channel and shop.
The checkout flow was reduced to the fewest possible steps. Among younger shoppers, long forms are the biggest driver of cart abandonment, so guest checkout was foregrounded and required fields kept to a minimum.
Highlights
- A discovery-led visual feed instead of categories
- Products grouped by collection and theme
- Instagram content reflected into the store
- A short-step guest checkout flow
Objectives
- Encourage purchase through discovery
- Close the gap between social media and the store
- Lower the cart abandonment rate
Solution
- An image-led homepage feed
- A theme-based collection structure
- Social media feed integration
- Simplifying the checkout steps
Approach
- 01Defining the audience and product positioning
- 02Store design and catalogue setup
- 03Testing and simplifying the checkout flow
Outcomes
- The store delivers a discovery-led shopping experience
- Social traffic can be routed straight to sales
- Friction in the checkout flow dropped noticeably
Challenges
- Keeping visual density from slowing the page
- Preserving findability inside a discovery feed
- Shortening checkout steps on mobile
Selected Work
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